We don’t eat fortune cookies because we enjoy the taste of them; we eat them because we want to know what happens in the end. Of course, neither you nor the cookie, know how it ends, but that’s not the point. The anticipation, joy, and fun of it all, matter more than the accuracy of the prediction. For those of us in the youth sports business; we would do well not to confuse what we do with the fortune cookie business. That said, we need to find a way to bring enrollment, commitment, and tension in a manner that matches the fortune cookie experience.