Asking for a friend

Simon A Harling
2 min readFeb 23, 2024


Image by un-perfekt from Pixabay

They say you should never judge a book by its cover. Instead, read the description at the back of the book, or, much more likely, pay attention to what the famous guy said about it.

Since I don’t have a quote from anyone famous just yet, here is the back of the book. If this is a book that you would like to read, click the subscribe link (either at the side of this blog or when you click the burger), and when it’s ready, I’ll be sure to let you know.

Good Coach Bad Coach; A manifesto for the Athletic Entrepreneur

To be a good coach you need

Knowledge (Crossed out)

Experience (Crossed out)

Qualifications (Crossed out)

Leadership (BOLD)

An inspiring book about coaching, leadership, and creative freedom.

When Simon opened Elite Fitness, the perfect platform for a prestigious coach, he thought he had everything a good coach needs; a purpose-built 10,000 sq ft facility, qualifications, elite athlete endorsements, and years of pro sports experience.

But, when the commercial pressure begins to blur the lines between business and coaching Simon fails to choose to be good at either, and the venture fails.

It is through the manifestation of a coaching philosophy that Simon learns about himself, what he thinks coaching is for, and what it takes to build a place of practice — a place where you belong.

Coaching has the power to change our relationship with success and failure — and that changes what we do.

Good Coach Bad Coach is not a book for coaches who want to be somebody, but for coaches who want to do something.

I’d love to hear what you think, you can find me here.



Simon A Harling

Learning to live with others (coaching), living my best life (fitness), & sharing what I am working on (writing)