I say you do

David Goggins’s book Living with a Seal is a masterclass in dependant coaching. Goggins moves in with his client Jessie Itzler and sets down the rules. I say you do, it’s that simple.

I’ve often thought it’s a simple business model that might work well with high-end clients, who have the money to have a coach with them 24 hours a day.

But that’s not why I offer it as an example worth copying. Instead, this is my punchline.

When you do what you say it defines you.